Hi, my name is Lisa, and I’m so glad you’re here because that means you have an interest in real food!
Whether you’re brand new to cutting out processed food or you’re a real food veteran, I hope you’ll find some value in the resources on this blog. In the beginning of 2010 I had never before read an ingredient label, never bought anything that was organic (at least not on purpose), nor had I ever stepped foot in a farmers’ market. I am certainly not proud of those things, but that was reality for the first 32 or so years of my life and the most disturbing part is that I had no idea I was doing anything wrong.
After reading In Defense of Food by Michael Pollan I got the wake up call of my life and felt like our eating habits needed a serious overhaul. Making such drastic changes was not easy at first (it has thankfully become our “new normal” since then), and at the time I struggled to find resources to help me understand exactly how I could apply Pollan’s principles to our everyday lives.
So shortly thereafter my real food blog was born and a few years later my #1 New York Times Best Selling Cookbook was released (I’ve since released two more cookbooks). What a journey it has been! And what better way to convince others to join us on this journey than to give them all the tools they need to successfully make it happen. Good luck on your mission to cut out highly processed food.
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Wishing you the best of luck on your real food journey!
At the beginning of 2010 our eating habits were just like those of any other average family. We thought we were making fairly healthy food choices, although we certainly weren’t following any special rules. Then came along the Oprah show “Food 101 with Michael Pollan”. After the show, Jason and I (Lisa) both decided to read Pollan’s book “In Defense of Food” which ended up being life-changing for us. As it turned out, a lot of what we thought were “healthy” food choices were actually just highly processed and what the food industry was labeling as “healthy.”
Jason’s background is fairly different from mine. As a young child, he lived with his parents and aunts and uncles on a hippie commune in Oregon. They grew and raised all of their own food. Jason and his parents have since become more industrialized when it comes to eating, but that doesn’t change their basic understanding of where our food comes from. On the other hand, as a child, I had both Doritos and Kraft macaroni & cheese as staples in my diet, and I barely stepped foot on a farm. This shaped my views as an adult. As most other wives and moms can relate, I do most of the meal planning and food shopping, therefore I was (and still am) the biggest influence on our family’s food choices. And after reading “In Defense of Food” I decided it was time to make some big changes to those food choices.
So it wasn’t easy at first, but we slowly revamped everything from what we bought, to where we shopped, to how we cooked. It’s been such an eye-opening experience for us that we didn’t want to keep all this exciting information to ourselves. So soon after we started making changes I launched a blog called The Food Illusion (which has now been moved over to this site) and began to build an audience. After a few months of blogging I decided it was time to do something big, something bold, and something that would get as many other people as we can to not only read about eating real foods but to also make a commitment to this important change. Which is when the original 100 Days of Real Food pledge was born. You see, every time we food shop or eat a meal we are voting for either processed food-like substances or real food. If all of us make the right choices together then we can make a big impact, which will help change our country’s food system for the better.
Disclaimer: Lisa Leake is not a trained dietician, nutritionist, chef, or medical professional. The information on this blog is based on facts, research, and personal experiences. This information is not intended to diagnose, prevent, treat or cure any disease. Never dismiss any advice your health physician gives. The author shall in no event be held liable for any loss or other damages including but not limited to special, incidental, consequential, or any other damages.