We Deserve Better: Tell Kraft To Stop Using Dangerous Artificial Colors in Our Mac & Cheese

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Hi there, this is Lisa Leake from 100DaysofRealFood.com and Vani Hari from FoodBabe.com. We recently discovered that several American food products contain harmful additives that are not used – and in some cases banned – in other countries. One of those products is an iconic staple that almost every American, us included, has had at one time or another: Kraft Macaroni and Cheese.

In the US, Kraft Macaroni and Cheese contains the artificial food dyes Yellow 5 and Yellow 6. These unnecessary – yet potentially harmful – dyes are not in Kraft Macaroni and Cheese in other countries, including the UK, because they were removed due to consumer outcry. Kraft reformulated their product for the UK, but not for their fellow American citizens, and it’s time we demand the same here in the US!
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We are petitioning Kraft to remove all artificial food dyes
from their line of macaroni and cheese products.

Kraft Yellow Food Dye Petition - 100 Days of Real Food

Kraft Foods is the largest food company headquartered here in the United States. If Kraft changes their Macaroni and Cheese formula, we know this could inspire other US food companies to follow suit and finally eliminate dangerous artificial food dyes once and for all.

Here are the reasons why Kraft needs to remove Yellow 5 and Yellow 6 from their entire line of Macaroni and Cheese:

Artificial food dyes…

To prove this last point we personally tested both the US and UK versions of Kraft Macaroni and Cheese and found little difference in color and virtually no difference in taste (see for yourself in the video below).

So please…

  1. Go to our petition page and sign your name.
  2. Share our petition with your family and friends!
  3. Watch our video below to learn more about our mission (and see us taste test the two different mac & cheese products ourselves).

We both grew up eating this product – I even used to feed it to my kids – and it’s available at almost every grocery store across the country. Our kids deserve the same safer version that our friends get overseas!

Join us and demand this change by signing this petition now.

Thank you for all your support – together we can make a difference.

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Now might be a good time to check out our homemade macaroni and cheese recipe!

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222 comments to We Deserve Better: Tell Kraft To Stop Using Dangerous Artificial Colors in Our Mac & Cheese

  • [...] there to suggest that artificial dyes have no effect on the body. I was so inspired when Lisa from 100 Days of Real Food blog petitioned Kraft to stop using artificial colors in the macaroni and cheese they sell in the US. [...]

  • [...] Contrary to popular belief, the boxed stuff isn’t really any more convenient that this homemade luxury. Once I learned/remembered that you can use your food processor to shred the cheese, the time spent on making this meal was significantly lessened (basically my life was altered through this simple kitchen tool). It hardly takes any more time than the prized box stuff, but tastes SO much better & of course, is way better for you (don’t get me started on the creepy ingredients in a certain blue box). [...]

  • [...] this is and what is being done to try to change this…but you can just read about it here, if you’re [...]

  • [...] have banned the ingredients that we still allow in our foods here in the US. Crazy. Lisa at 100 Days of Real Food and Vani at Food Babe have come together to start a petition to have the harmful artificial dyes [...]

  • […] And that’s just the tip of the iceberg. No wonder Norway, Finland, Austria, France, and the U.K. have banned artificial food coloring. This is even more upsetting when you realize that U.S. brands like Kraft Macaroni and Cheese offer their products to our European counterparts without the dangerous food coloring. […]

  • […] you are “out-raged” at the idea that Kraft includes ingredients in their Mac & Cheese here in the states that are banned in the UK, look beyond just the yellow coloring and realize that […]

  • R. Houston

    Kraft’s noncompliance to provide the same on this side of the Atlantic might come from a deeper cultural problem there. BIO channel had a special, several months ago, on the guy who invented Cheesewiz for Kraft. One quote, attributed to him during the show was, ‘I am a killer of nations.’ Wow! The very next day I saw a Kraft commercial for Cheese Whiz extolling the goodness of it for our kids. On a label, ingredients for Cheese Whiz was ‘modified milk products’. When I looked at their cheese slices, it had the same. Scary. Why? Perhaps it’s this: my daughter was just taught in her first semester psych class that corporations attract a higher percentage sociopaths than normal, people who have no empathy for harming others, who have no feelings one way or the other. Shareholder equity rules. And from our side, the consumer, we sure demand our dividends. Maybe the approach is not reason nor rightness but just something simple that affects dollars and cents will move the Kraft board.

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