Thrive Market Review (Is It Worth it?)

Thrive Market, a popular online marketplace, has risen to meet the demand for buying convenient healthy products. This service offers a vast selection of organic, sustainable, and natural products. But is Thrive Market worth the hype? In this comprehensive review, we’ll dive into the details of Thrive Market, explore its offerings, costs, pros and cons, and answer the burning question: does it live up to its promise of delivering quality products while saving you money? Here is our honest Thrive Market review.

Thrive Market Goods

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Thankfully, eating real food doesn’t have to mean cooking every single thing from scratch. While you could make your own noodles, mayo, and crackers, why spend that time cooking (and cleaning) if there’s a perfectly good store-bought option available like Thrive Market products?

What is Thrive Market?

Thrive Market is an online grocery store where you can buy healthy products from some of the top-selling organic, non-GMO brands at wholesale prices. Members can save up to 30% off retail prices without having to leave their house! 

They make real food accessible, and affordable, even if you don’t have a health food store down the street. They offer everything from whole grains to condiments to snacks, seafood, pantry staples, and even household items.

I love that you can put your favorite products on repeat to order—no worrying about remembering to put them on the grocery list, and no problem if the store is out of them. Having them delivered to your door will give you peace of mind!

Thrive Market is an online marketplace founded in 2014 with a mission to make healthy living easy and affordable for everyone. It’s a membership-based platform that curates a wide range of high-quality, sustainably sourced, and organic products, including groceries, household items, beauty products, and supplements. Thrive Market aims to be your one-stop shop for conscious consumerism, offering goods that align with various dietary preferences and lifestyles.

Why I Like Thrive Market

  • Eat healthy without spending hours grocery shopping.
  • No driving to multiple stores to get all of the items you need.
  • Thrive Market will donate a free membership to a low-income family, veteran, student or teacher on your behalf (love this!).
  • Thrive Market offers real food choices in addition to specific needs: gluten-free, allergy-free, paleo, vegan, vegetarian, and more.
  • Get household items in addition to food.
  • Prices are very comparable, if not cheaper than other big-box (even healthy) stores.

Honestly, it comes down to two things: ease and convenience. Time is precious and when you feel safer at home it’s nice to not have to run around to multiple stores to get everything you need. Give it a try yourself to see if like Thrive Market, too!

How it Works & Cost

Sign up for free: You can create a free account to browse their selection of high-quality food items and brands such as Tom’s of Maine, Bob’s Red Mill, Annie’s Homegrown, Seventh Generation, and more.

Start a 30-day trial membership: Sign up to try Thrive Market for free for 30 days. You can cancel anytime. 

Become a member: After your trial period, you can sign up to be a member and pay an annual membership fee of only $59.95 or you can pay monthly. Your membership will pay for itself in savings within the year, guaranteed. If not, you get the difference in Thrive Market credit when you renew!

This fee provides you with the privilege of shopping at discounted prices and also supports Thrive Market’s mission of making healthy products accessible to more people. They often have special offers for new members, such as a free gift or a discount on your first order.

Perks of Being a Member

Besides the cost savings on groceries of a paid membership, every time you shop you’ll also get:

  • Free gifts (with most orders—and they’re good!) and daily deals
  • Free carbon-neutral shipping on orders over $49 (they really care about being green!)
  • Content to help you understand their products
  • Specifically curated products that work with over 90 dietary and lifestyle needs (keto, flexitarian, gluten-free, etc.)

Thrive Market vs. the Grocery Store

Still not convinced that buying from an online health store is cheaper than going to the grocery store? Here are 14 products you can buy on their website for less money than you’d spend in the store. This list would be a fabulous start if you want to stock up on some of the basics!

Thrive Market’s mission is to make healthy living and organic food accessible to everyone (delivered right to your door!)—regardless of where you live or how much you make. You can get everything you need: organic food, snacks, vitamins, personal care products, eco-friendly cleaning supplies, safe and nontoxic beauty products, kitchen staples, home goods, organic baby food, kids’ products, and much more at discounted prices.

ProductThrive Market*Whole Foods % Savings at Thrive
Whole-Wheat Spaghetti, 16oz$3.29$1.790%
Honey, per ounce$0.46$0.472%
Quinoa, per ounce$0.56$0.5430%
Whole Bean Coffee, per ounce$0.75$1.0025%
Green Split Peas, per ounce$0.18$0.2528%
Ground Cinnamon, per ounce$1.32$2.1037%
Paprika, per ounce$1.32$2.3644%
Coconut Oil (refined), per ounce$0.38$0.4312%
Ghee, per ounce$0.71$1.2041%
Soy Sauce, per ounce$0.20$0.3033%
Unsweetened shredded coconut, per ounce$0.37$0.4416%
Pumpkin Puree, per ounce$0.13$0.2548%
Whole Vanilla Bean, per bean$4.25$7.0039%
Peppermint Tea, 20 count$2.99$3.4914%

As you can see, Thrive Market will not only save you money (an average of 29% for the products in our comparison) but also save you the time of heading to the store—a great option if you don’t have one nearby.

Shawn, one of our past team members, has been a longtime member and is a HUGE fan. Here’s what she has to say about them:

“They are quick—I get everything within 3 days. There was one time that they weren’t able to ship in time (based on weather), and they sent a $10 off coupon. The shipment still came within 3 days AND I got to keep the coupon! We are gluten and dairy-free, and it makes searching for products so easy. They also send lots of freebies, like cookbooks, snacks, etc. which gives us a chance to try lots of different products.” – Shawn

Is it Worth it?

The million-dollar question: Is Thrive Market worth the investment? The answer depends on your shopping habits and values. If you prioritize organic, non-GMO, and sustainably sourced products, the membership fee can quickly pay for itself through the savings you’ll receive. In this Thrive Market review, you can see exactly why we think it is worth it!

Thrive Market’s prices are often significantly lower than those at traditional brick-and-mortar stores or even other online retailers. Moreover, the convenience of online shopping and the ability to browse a vast selection of eco-friendly products make it a valuable option for many.

What to Buy at Thrive Market

Now that you have a better understanding of why I love Thrive Market so much, I’m excited to share twenty of my favorite real food products that I recently got on

Lotus Foods Organic Millet & Brown Rice Ramen
Lotus Foods Organic Millet & Brown Rice Ramen
Bob's Red Mill Old Fashion Whole-Grain Rolled Oats
Bob’s Red Mill Old Fashion Whole-Grain Rolled Oats
Organic Valley Farms Organic Ghee Clarified Butter
Organic Valley Farms Organic Ghee Clarified Butter
GoGo squeeZ Organic Applesauce Squeezes - Apple Apple
GoGo squeeZ Organic Applesauce Squeezes – Apple Apple
Back to Nature Harvest Whole Wheat Crackers
Back to Nature Harvest Whole Wheat Crackers
Thrive Cashews
Thrive Market Organic Raw Cashews
Thrive Black Beans
Thrive Market Organic Dried Black Beans
Molly Suds from Thrive
Molly’s Suds Bulk Laundry Powder, Peppermint
Chosen Foods Avocado Oil Spray
Chosen Foods Avocado Oil Spray
Organic Valley Farms Organic Whole Milk, Single Serve
Organic Valley Farms Organic Whole Milk, Single Serve
Nutiva Organic Virgin Coconut Oil from Thrive Market
Nutiva Organic Virgin Coconut Oil
Enjoy Life Chocolate Chips on Thrive
Enjoy Life Semi-Sweet Chocolate Mega Chunks
Mary's Gone Crackers Herb Crackers
Mary’s Gone Crackers Herb Crackers
Lara Bar on 100 Days of Real Food
Larabar Lemon Bars
Jovial Organic Einkorn Fusilli Pasta
Jovial Organic Einkorn Fusilli Pasta
King Arthurs whole-wheat flour on 100 Days of Real Food
King Arthur Flour Organic Whole Wheat Flour
Larabar Apple Pie Bars
Larabar Apple Pie Bars
Masa Harina from Thrive on 100 Days of Real Food
Bob’s Red Mill Organic Masa Harina Flour
Annie Chun's Maifun Brown Rice Noodles
Annie Chun’s Maifun Brown Rice Noodles
(re)zip Reusable Food Storage Bags from Thrive Market
(re)zip Reusable Food Storage Bags

Pros & Cons

  • Pros:
    • Extensive selection of organic and eco-friendly products.
    • Competitive prices can save you money over time.
    • Convenient online shopping with home delivery.
    • Discounts and special offers for members.
    • Commitment to sustainability and social responsibility.
  • Cons:
    • Membership fee required.
    • Limited availability for international customers.
    • Potential delays in shipping during peak times.

Tips for Ordering

To make the most of your Thrive Market experience, here are some tips:

  1. Take Advantage of Filters: Use the dietary filters to quickly find products that fit your lifestyle and dietary preferences.
  2. Shop in Bulk: Thrive Market often offers discounts on bulk purchases. Stock up on pantry staples to maximize savings.
  3. Keep an Eye on Sales: Regularly check for promotions and sales to get even better deals on your favorite products.
Thrive Market box.

Shopping by Diet

Thrive Market caters to a wide range of dietary preferences and restrictions, making it easy for vegans, vegetarians, paleo enthusiasts, and others to find suitable products. Their website’s filters and categories make it simple to shop according to your specific dietary needs.

Do You Really Save Money?

In our experience, Thrive Market can indeed lead to significant savings, especially if you regularly purchase organic and specialty products. The membership fee is a small investment compared to the potential savings on your grocery bills over the course of a year. In this brutally honest Thrive Market review, we say yes!

Frequently Asked Questions (FAQs)

Is Thrive Market a legitimate site?

Yes, it is a legitimate site. We have had a great experience ordering for years through Thrive Market!

Is Thrive owned by Amazon?

No, Thrive Market is not owned by Amazon. It is a privately held company founded in 2014 by Nick Green, Gunnar Lovelace, Kate Mulling, and Sasha Siddhartha.

Do I have to order every month at Thrive Market?

No, you do not have to order every month at Thrive Market. You can order as often or as little as you want. There is no minimum order amount or frequency requirement.

How much is a Thrive membership?

Thrive Market membership costs $59.95 per year or $9.95 per month. You can save money by signing up for an annual membership, as it works out to be less than $5 per month.

Can you cancel your membership?

Yes, you can cancel your Thrive Market membership at any time. There are no early termination fees.

Try Thrive Market for Yourself

We’ve got a great way for you to try ordering your favorite Thrive Market products (or mine) at a discount from Thrive! You’ll get:

  • 1-month membership for $9.95/month
  • 12-month members for $5.00/month*
  • Free gift, up to $24 value, when you sign up today

Let me know in the comments below if you’re a current member or if you’d like to try it out for yourself! We hope you enjoyed this honest Thrive Market review.

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