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Home » How to Start » Food Shopping

What's in your cereal?

Finding "real food" boxed cereal is not the easiest thing to do! But I know not everyone is looking for perfection so today I'm going to give you the low down on some of the bad, better and best options that are out there. Our personal favorite cereal is homemade granola, but we do buy boxed cereal on occasion for the kids or house guests.

My Rules for Cereal

  1. Nothing Artificial
    If the cereal looks neon in color or contains artificial sweeteners (or flavors) then just move right along. This one is a non-negotiable for me!
  2. Whole Grains
    Is the cereal 100% whole grain? Or does it at least contain more whole grains than refined grains (i.e. what's listed first on the ingredient label)?
  3. Low or No Sugar
    Does the cereal contain added refined sugar (listed under a variety of names such as cane juice, rice syrup, agave, corn syrup, etc.)? If so, how high up is it on the ingredient list and how many grams of sugar are listed on the nutrition label? Ideally I prefer options with no more than 2 or 3 grams of added sugar per serving.
  4. Short List of Ingredients
    The longer the list of ingredients the more (unwanted) additives a product likely contains! Shorter is better in most cases.

Breakdown of Cereals

There are of course so many things we could consider when looking at cereals, but based on my criteria ...here's how some of the more popular brands stack up! For more helpful information, check out our post about Eat This Not That substitutions.

What's in your cereal on 100 Days of Real Food

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Really Bad (The Worst Offenders!)

What's in your cereal on 100 Days of Real Food - honeysmacks
What's in Your Cereal on 100 Days of #RealFood - Fruity Pebbles
What's in your cereal on 100 Days of Real Food - cocoa pebbles
What's in your cereal on 100 Days of Real Food - frosted flakes
What's in your cereal on 100 Days of Real Food - froot loops
What's in your cereal on 100 Days of Real Food - Honey Bunches of Oats
Even with all the research I've done, I was a little surprised this was one of the worst offenders. I used to love this cereal and eat it often! Grrr...

Bad

What's in your cereal on 100 Days of Real Food - Special K
What's in Your Cereal on 100 Days of #RealFood - Rice Krispies
What's in your cereal on 100 Days of Real Food - Puffins
What's in your cereal on 100 Days of Real Food - Life
What's in your cereal on 100 Days of Real Food - Corn Pops
What's in Your Cereal on 100 Days of #RealFood - Honey Nut Cheerios
What's in your cereal on 100 Days of Real Food - Lucky Charms
What's in your cereal on 100 Days of Real Food - Golden Grahams
What's in your cereal on 100 Days of Real Food - Heartland Granola

Better

What's in your cereal on 100 Days of Real Food - Cheerios
What's in your cereal on 100 Days of Real Food - Total

What's in your cereal on 100 Days of Real Food - Rice Chex

What's in your cereal on 100 Days of Real Food - Kix

What's in Your Cereal on 100 Days of #RealFood - Wheat Chex

What's in your cereal on 100 Days of Real Food - Ezekiel

Best

What's in your cereal on 100 Days of Real Food - Puffed Corn

 

Whats in Your Cereal on 100 Days of Real Food - Shredded Wheat

Is this post going to change what breakfast looks like at your house? I'd love to know the details in the comments!

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16.0K shares

About Lisa Leake

Lisa is a wife, mother, foodie, blogger, and #1 New York Times Best-selling author who is on a mission to cut out processed food.

Comments

  1. Rita says

    January 15, 2016 at 8:57 am

    So, we pretty much only buy honey bunches of oats. I had no idea it was that bad. My question is though, why is it that terrible? Because of the amount of ingredients? Or the amount of sugar? Because you posted the picture of the ingredient list and I have read it before and it says that it has whole grains, but under your whole grain section you labeled it as a NO. I'm confused and wondering what exactly puts this cereal in the top for worst. Had I known this a while ago I would have switched years ago!

    Reply
  2. jeanette says

    January 15, 2016 at 8:36 am

    How do you tell the added sugar amount from the natural sugar amount? Raisins have a crazy amount of sugar but it's technically not added.

    I personally judge my cereals by what they do to my blood sugar (I'm reactive hypoglycemic). I have found that the sugar is less important than the sugar to fibre + protein ratio. So I can eat a cereal with 9 g sugar because has 5 g fibre and 4 g protein. Cheerios, on the other hand, crashes my blood sugar HARD in 20 min flat. Whole oats are great, but ground up oat flour is not ok, whole grain or not. So keep in mind that sheer quantity is not the only important factor.

    Reply
  3. Christy says

    January 15, 2016 at 7:26 am

    It would be great to have a comparison of the cereals that those of us who eat whole foods often choose from (available in the 'natural' aisle or coop). What about kashi, cascadian farms, bear naked granola, alpine muesli, kind granola, etc?

    Reply
  4. Staci says

    January 15, 2016 at 1:23 am

    There are versions of Ezekiel cereal without the raisins.

    Reply
  5. Kristin says

    January 15, 2016 at 1:08 am

    We eat boxed cereal a few days a week for convenience sake as my kids can help themselves. I buy Joe's O's (trader Joe's Cheerios knock off with 1 gram of sugar and no BHT) and Nature's Path Organic "Crispy Rice" (basically a brown rice krispie with 2 grams of added sugar). Though I do worry about the added SYNTHETIC vitamins. I avoid puffed grains based on what I have read. Our usual breakfast staples are steel cut oats, muesli, local eggs, yogurt or whole spelt muffins all served with fruit, or leftover whole wheat pancakes, waffles, crepes or french toast served with fruit and local sausage.

    Reply
  6. Karen says

    January 14, 2016 at 11:20 pm

    Thanks for posting this - very helpful! The way the recommended daily allowances are written at the bottom of the article is a bit confusing. It looks like it reads greater than when it should be less than or equal to the various amounts of sugar.

    Reply
  7. Melanie says

    January 14, 2016 at 11:07 pm

    i stopped buying cereal about a year ago. i don't miss it other than a quick/easy breakfast for the kids. i do make homemade granola from time to time for that reason. we do refrigerator bran muffins, eggs, steel cut oats in the crockpot, etc.

    Reply
  8. Court says

    January 14, 2016 at 10:32 pm

    I buy Kashi brand, Heart to Heart or Cinnamon Harvest, as Kashi is the only brand my grocery store carries without BHT.

    Reply
  9. Susana says

    January 14, 2016 at 9:58 pm

    I stopped eating this type of cereals 3 years ago for all the reasons you stated. I just could not seem to find any cereal that fit the criteria to consider it "healthy" thanks for the list, I now know which one to purchase if I ever wish to have cereal (allthough I don't miss it)

    Reply
  10. Reny says

    January 14, 2016 at 9:54 pm

    Where do post grape nuts fit in?

    Reply
  11. Noelle says

    January 14, 2016 at 8:48 pm

    Just wondering is the arrowhead mills puffed corn non-gmo? Gmo corn is really bad, I will not buy it!

    Reply
  12. JoAnn says

    January 14, 2016 at 8:28 pm

    My Dr. told me a couple of years ago that plain shredded wheat was about the only healthy cereal, so that's what I buy. I do buy granola just to mix a spoonful in with plain yogurt. Even organic does not necessarily mean healthy. It's a lot for a normal, busy person to try and figure out when grocery shopping & cooking.

    Reply
  13. Kate Little says

    January 14, 2016 at 8:18 pm

    Hi,

    Quick question? I believe that Cheerios have the BHT preservative in them, which has been touted as a hormone disruptor in some places.
    What do you think about this component?

    Thank you!

    Reply
  14. Meghan says

    January 14, 2016 at 7:59 pm

    Love this post. Cheerios are a staple at our house so "whew"!
    We also buy a lot of Moms Best brand cereals. Their "lucky charms" version uses fruit and veggie juice for coloring. It's a treat I don't feel super guilty about getting my kids.
    Check it out!

    Reply
  15. Anya says

    January 14, 2016 at 7:54 pm

    I used to think I was making healthy choices for my family with "good" cereals. Then I realized many have as much sugar as ice cream and as much salt as a bag of chips. I gave up cereal all together about 5 years ago and when my kids have it now that think it is gross and makes them hungrier.

    Reply
  16. Joy says

    January 14, 2016 at 7:33 pm

    I just want to cry! How overwhelming this all is! I am so thankful for your hard work on these blog posts and on your recipes. I feel terrible that even my "healthy" choices were really bad for my three precious children. I can't afford to toss out everything in my cupboards, but I am going to slowly finish and then replace our food bit by bit. Thanks so very much for sharing all of your knowledge with all of us!

    Reply
    • Stacey says

      January 14, 2016 at 9:29 pm

      Don't feel bad! How were you supposed to know when all we see and hear is campaigns from food companies telling us what is healthy and what isn't! I am exactly like you. We have never eaten too horribly bad, and I make alot of our food, but I was also buying things that said "healthy" or "low-fat" thinking I was doing my family a favor. And I also cannot afford to throw everything out, nor can I afford to 100% organic, so we are just replacing what we can with whole, organic foods as we run out, we've cut back meat, milk, and egg consumption so that I can start to be able to afford organic versions of those. It's a process and just know that you are not alone. And just because we were feeding that stuff to our kids does not mean we were being harmful on purpose...we didn't know!!! Please don't feel bad

      And yes Lisa, thank you for all you're doing to help educate the world. We feel so thankful that we came across your blog!!!

      Reply
    • Julie says

      January 19, 2016 at 1:32 pm

      Stay the course, Joy and don't despair! It's a slow process but every change you make, even what seems the smallest, most insignificant all add up! I've been on this journey for a couple of years and I'm still learning all the time. And remember, you need to do what works for you. Sure, in a perfect world we would all be 100% real, organic, whole food but real life doesn't work that way so ignore the naysayers and do what you can!! I have 3 children as well and they are adapting well and learning to make good choices on their own. That being said, do they ever sweet talk me into buying a box of Honey Nut Cheerios as a treat on occasion? Sure do! And I'm ok with it because on the day to day they eat clean (our version). Do what works for you and don't feel it has to happen overnight! Any change is good change on this journey!

      Reply
  17. Pam says

    January 14, 2016 at 7:32 pm

    I don't personally eat a lot of cereal but my son does. According to the list all the cereal I buy for him is in the "better" category. None fall in the "bad" category. The ones in the "best" category just do not look appetizing. I probably would not enjoy eating them and my son won't eat them. Maybe I should start making some homemade granola cereal.

    Reply
  18. J says

    January 14, 2016 at 5:58 pm

    Doesn't change breakfast at our house. Sadly none of the "best" cereals are safe for tree nut/peanut allergies (last time I checked with arrowhead mills they manufacture on shared lines (meaning there is a cross contamination risk). It'd would be lovely to not have to choose between something "real" and somethings safe. Until that gets better with companies and allergies I'll keep doing the best I can.

    Reply
    • JD says

      January 14, 2016 at 8:02 pm

      I'm in the same boat! And no corn for my little one either. Really limits the choices.

      Reply
    • Mary says

      January 14, 2016 at 9:06 pm

      Try Erewhon crispy brown rice. Ingredients are brown rice, brown rice syrup and salt. And less than 1g of sugar! They are organic and Peanut free. We also have peanut allergy. They have corn flakes and Raisin Bran. I know they have other varieties I don't remember now.

      Reply
      • Jessica says

        January 15, 2016 at 9:57 am

        Thanks! They are also Tree nut free and possibly sold locally.

  19. Jessica says

    January 14, 2016 at 5:54 pm

    I read once to look for dietary fiber of more than 5 grams. Do you think this is a beneficial tool in evaluating cereals?

    Reply
  20. Mandy says

    January 14, 2016 at 5:48 pm

    I am so glad I found this page today! I just got done telling my kids and husband to enjoy the cereal we have now, cause when it's gone I am only replacing it with "the good stuff". Now I know what that is!!! I am totally new at this and I'm looking forward to learning how to transform our eating habits. :)

    Reply
  21. Lynn says

    January 14, 2016 at 5:35 pm

    Any reason Grape Nuts didn't make the list?

    Reply
  22. Melissa says

    January 14, 2016 at 5:35 pm

    I have a question....arrowhead mills corn puffs looked really good-except for one thing. Are they organic? Because I'm thinking that even though they are nothing but whole grain corn, if that is GMO corn then that cereal would be bad on my list.

    Reply
  23. Ruth says

    January 14, 2016 at 5:22 pm

    Wait wheat Chex are bad

    Reply
  24. Katelyn Jackson says

    January 14, 2016 at 5:07 pm

    We hardly ever eat cereal - the rare box of Cherrios maybe once a year. I occasionally make homemade granola. We do eat oatmeal. Breakfast is mostly eggs with toast/homemade muffins/pancake/waffle, or oatmeal. Smoothies are popular too.

    Reply
  25. Renee says

    January 14, 2016 at 4:03 pm

    Honey bunches of oats is my favorite! :( but they're is a whole grain version out now... I wonder how that stacks up... I might have to make some changes...

    Reply
  26. Corrine says

    January 14, 2016 at 3:48 pm

    Crud!!! I'm so glad I joined this page at the same time, crud, crud, crud!! I'm learning a lot and continue but I thought Kix and Rice Chex would've been rated higher. Time to switch it up! Thank you for educating me :)

    Reply
  27. melissa alder says

    January 14, 2016 at 3:38 pm

    What's your thougjts on rice cakes? I'm looking for healthy stuff I can snack on in a rush. Thanks :-)

    Reply
    • Mary says

      January 14, 2016 at 9:12 pm

      Lundberg organic brown rice cakes are pretty good. The best I have found.

      Reply
  28. Charlene says

    January 14, 2016 at 3:33 pm

    It appears all of these cereals contain GMO's except for Ezekiel's. I would not touch any of them.

    Reply
  29. Rose says

    January 14, 2016 at 3:26 pm

    Well, no, it won't change breakfast at our house, but we don't do a whole lot of boxed cereal either. Sometimes Cheerios or Kix, but normally it's homemade oatmeal (I buy rolled oats and we put in our own mix-ins) or eggs (we have backyard chickens).

    Reply
  30. linda brodie says

    January 14, 2016 at 3:14 pm

    We usually use homemade oatmeal, Weetabix or shredded wheat...but occasionally Honey Nut cheerios or Life (oops). Good info. THANKS

    Reply
  31. Nicole says

    January 14, 2016 at 3:13 pm

    Well, breakfast has already taken a drastic change in my house because I mostly cook some whole wheat pancakes, waffles, oatmeal, etc. However, recently I have cracked down on the cereal that is purchased. My go to brand has been Mom's best or Kashi lately, but based off a lot of information above i'll be evaluating all those labels as well. Other cereals I do not buy at all, my husband, on the other hand, sneaks them in the house! Today we had a discussion on hydrogenated oils, I think he was grossed out and might think twice before consuming things with that ingredient listed. Thanks for all the information you provide, very helpful to keep me and my family on track in 2016!

    Reply
  32. Blaire says

    January 14, 2016 at 3:12 pm

    The cereals in our house are: shredded wheat n bran, kix, and Cheerios. One tip I learned in a college nutrition class is to look and see if there are more fiber grams than sugar grams. Shredded wheat n bran is one of the only ones that passes that test.

    Reply
  33. Wendi says

    January 14, 2016 at 3:04 pm

    I like Barbara's Shredded Wheat and make my own granola. I am glad to see rice and wheat chex and Cherrios towards the top, they are usually in my pantry for my family. I had avoided them, thinking of them as processed food.

    Reply
  34. Jill says

    January 14, 2016 at 2:56 pm

    BHT doesn't bother you? I try to avoid this ingredient leaving very few options that are also Low or lower in sugar as well as few ingredients, etc.

    Reply
    • Homeinsight says

      January 14, 2016 at 4:53 pm

      I am glad you asked this, too, Jill. I wondered the same thing! I avoid it at all costs and just as you said, it is extremely limiting. I'm curious how Lisa will respond to this question regarding this unnatural, dangerous and wide-spread ingredient that gives cause for concern.

      Reply
  35. Homeinsight says

    January 14, 2016 at 2:33 pm

    What about "natural" cereals that contain no artificial ingredients but are packaged with materials containing BHT for preservative power? Awful and tricky way to ruin many otherwise (semi)good products by some manufacturers... check your Chex and other big name brand varieties ... most of them are packaged that way, unfortunately & it's still harmful.

    Reply
    • Beth S. says

      January 14, 2016 at 3:50 pm

      I know!!! I was so bummed. The Kix don't have BHT but other General Mills cereals do. I don't get it. The Cheerios don't either. I wish my kids liked oatmeal. The hubs and I eat homemade granola every morning. I like having cereal for back up or a treat. I really need to be better about making oatmeal "casseroles" which my kids do like.

      Reply
    • Mrs_MG says

      January 19, 2016 at 5:47 pm

      Best to buy bulk from someplace like Whole Foods and bring your own containers!

      Reply
  36. Sharee says

    January 14, 2016 at 2:31 pm

    We have tried the puffed corn and the taste is ok... but even if you ate the WHOLE bag you'd still be hungry. It isn't satisfying at all. My boys will eat the shredded wheat, but it's not really very palitable.... texture is very rough and doesn't have much taste... It has lots of good for you stuff without the sugar though.

    Reply
    • Sarah says

      January 19, 2016 at 1:09 pm

      Yes, I think while puffed corn has a "real food" ingredient list, it is a terrible breakfast choice that provides little nutrition or lasting fullness.

      Reply
  37. Patty says

    January 14, 2016 at 2:28 pm

    Very informative!!! Will look for Ezekiel cereal in the market. Love that it also has 25 grams of fiber.l

    Reply
  38. Orsi says

    January 14, 2016 at 2:24 pm

    Heads up, you have Corn Pops under Bad and Better in the images:)

    Reply
  39. Laura says

    January 14, 2016 at 2:17 pm

    Are there actually a tablespoon of raisins in a serving of Ezekiel cereal? The 3rd ingredient is malted barley, aka added sugar, so I think more of that sugar comes from something other than raisins than you might be accounting for.

    I buy brown rice crisps, which are whole grain and have less sugar, Organic O's (I cannot remember the brand, but for some strange reason, it's hard finding organic O's without much added sugar or other nonsense!), and make my own granola. My granola has 1/2 cup sweetener (honey or maple syrup) for about a 6 cup batch, which I just recently realized is 2 tsp per half cup serving! I'll need to make some adjustments there.
    Oh well, once you know better you can do better, right!

    Reply
    • Sherry says

      January 14, 2016 at 2:33 pm

      There are several kinds of Ezekiel cereals with no sugar so in the cinnamon raisin version the sugar is from the raisins

      Reply
      • Laura says

        January 14, 2016 at 10:24 pm

        Malted barley is listed as the 3rd ingredient. Malted barley is sugar.

    • Megan says

      January 14, 2016 at 3:14 pm

      Substitute some of the honey or maple syrup with unsweetened apple sauce in your granola - that's what we do, and the kids love it!

      Reply
      • Beth S. says

        January 14, 2016 at 3:51 pm

        Oooh, I'll have to try that. Although I dehydrate my granola because I can do 8 c. a time. I imagine that would probably still work.

    • Kristin says

      January 15, 2016 at 12:33 am

      I too agree homemade sugar has way too much added sugar. Consider making muesli instead of granola. I use the recipe from cookieandkate.com, but omit the dark chocolate chips. It has all the granola ingredients, but only 3 tablespoons of maple syrup. It isn't quite as crispy as granola but still filling.

      Reply
    • Mrs_MG says

      January 19, 2016 at 5:46 pm

      "Malted barley extract is made by sprouting and heating the barley grain. Once the grain begins to sprout, they generate enzymes which convert the barley's starch into sugar. This sugar is extracted from the barley by soaking the grain in water."

      So, it may be sugar, but it comes from sprouting and basic fermentation, so it's a diluted form of natural sugar -- lots better for you than corn syrup!

      Reply
  40. Erik says

    January 14, 2016 at 1:19 pm

    We make our own granola for this very reason.

    Rolled Oats (6c), chopped walnuts (1c), sunflower seeds (1c), cinnamon (1 tsp), salt (1 pinch), and real maple syrup for sweetness (1/4 to 1/2 cup). Mix and place on a half-sheet pan at 350 for 30 minutes, stirring halfway through. Add 1 cup of dried fruit (raisins) afterwards.

    Reply
    • Johnann says

      January 14, 2016 at 2:31 pm

      Thanks Erik for the great recipe!

      Reply
    • Stephanie says

      January 15, 2016 at 8:56 pm

      The Puffins got us! My boys don't eat cereal often. More of a treat/snack then anything, but still...we will go back to plain cheerios...and maybe throw in some Kix. Go figure! Guess it really is mom approved! lol

      Reply
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