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Real Food Defined (The Rules)

Real food basically means anything not highly processed (like artificial additives) and containing only five or fewer whole ingredients. It means mostly avoiding ingredients you would not cook with at home.

Here are the seven rules we followed during our original 100 Days of Real Food pledge:

  1. No refined grains (such as white flour or white rice); only 100 percent whole grain. Items containing wheat must say WHOLE wheat...not just "wheat" by itself.
  2. No refined or artificial sweeteners (such as sugar, any form of corn syrup, cane juice, or the artificial stuff like Splenda); only honey and pure maple syrup in moderation.
  3. Nothing out of a package that contains more than five ingredients.
  4. No factory-farmed meat; only locally raised meat products.
  5. No deep-fried foods.
  6. No fast food.
  7. Beverages to include only water, milk, occasional all-natural juices, naturally sweetened coffee and tea, and (to help the adults keep their sanity) wine and beer in moderation!

I promise, there's still food left after eliminating everything mentioned in our rules!

What you CAN eat:

  • Whole foods that are more a product of nature than a product of industry
  • Lots of fruits and vegetables (we recommend that you shop for these at your local farmers' market)
  • Dairy products like milk, unsweetened yogurt, eggs, and cheese
  • 100% whole-wheat and whole-grains (find a local bakery for approved sandwich bread and check the Understanding Grains post for more info)
  • Seafood (wild-caught is the optimal choice over farm-raised)
  • Only locally raised meats such as pork, beef, and chicken (preferably in moderation)
  • Snacks like dried fruit, seeds, nuts and popcorn
  • Also, check out the Recipes & Resources page for a more detailed list of meal options including links to recipes

Comments

  1. Crystal says

    February 04, 2012 at 5:02 pm

    How do you feel about stevia as a sweetener, as it is a natural sweetener? I noticed it was not mentioned, but we grow stevia and use it. Just curious. :) Thanks!

    Reply
  2. Valerie says

    February 01, 2012 at 11:19 am

    One comment re: seafood. Wild caught isn't always the best choice these days. Some wild caught species are being over-fished and are endangered, and there are also some clean, sustainable fisheries now to help that problem. I use the Seafood Watch site to find the best choice - http://www.montereybayaquarium.org/cr/cr_seafoodwatch/sfw_recommendations.aspx?c=ln. They have an iphone app too, which I can use when I go to the store. Very helpful. If everyone just always chooses wild caught, we may be out of choices in a few years.

    Reply
    • Alaskangirl says

      February 05, 2012 at 11:54 pm

      I disagree about most farmed raises fish. Many farmed fish are fed with fish from South American fisheries, which are rapidly becoming depleted as a result. In addition, non-native species which are farmed can escape, to the detriment of native species in the region. Farmed fish also carry disease and parasites, because they are kept in tightly packed pens. While farmed fish are loaded with antibiotics, wild fish in the region are not, and they can and do get sick.

      I also found out that they included red dye in their fees to enhance the color of the seafood. Yuck.

      Reply
    • Tee says

      February 20, 2012 at 8:59 pm

      Farmed fish are drugged, dyed and have more fat than wild caught fish. They are not as healthful. The territory of Alaska became a state to take over fish management from the feds, which allowed fish traps, speaking of endangered. The fishing fleets agreed to massive reductions and charged themselves a 3% tax to rebuild the stocks. They have been successful. Wild caught Alaska salmon is not endangered and is being fished sustainably. Tastes good, too!

      Reply
    • zada sorrell says

      February 26, 2012 at 12:00 pm

      seafoodwatch.org
      there are a few that are farm-raised and as good as wild because they are aware of all the things one should not do to fish and the planet and so do not do those things. i found this link in "real food" by nina planck.

      Reply
    • Robyn says

      March 11, 2012 at 9:54 pm

      I can't even find wild caught fish at the stores near my house. If I go across town to Whole Foods, I can get some wild salmon for like $30 a pound, which I just won't pay. Even Sunflower Market (which is more health-foody than normal grocers) doesn't have wild caught fish. I'd say I have 7 stores at which I can buy groceries within a few miles of my house and it really surprises me!

      Reply
  3. questions says

    January 31, 2012 at 9:13 pm

    We're gearing up for a 10 day challenge and have a few questions:
    1) Is carbonated water (unflavored/unsweetened) ok?
    2) Are vitamins ok? I know it's better to get nutrients from foods instead of pills, but I like to take a vitamin (and give them to my kids) for insurance.
    3) Is a packaged mesclun mix with more than 5 ingredients (more than 5 different kinds of lettuces) ok? It's all fresh, organic produce, and has no dressing or croutons or additives like that.
    Thank you! I am so excited to have found your site.

    Reply
    • questions says

      January 31, 2012 at 9:48 pm

      Also - sunflower butter & jelly is a favorite lunch at my son's nut-free school, but our sunflower butter is sweetened with cane juice. Have you found any sugar-free, nut-free peanut butter substitutes?

      Reply
      • 100 Days of Real Food says

        February 07, 2012 at 4:30 pm

        I have not been able to find sunflower butter w/o added sweetener. My daughter started at a nut-free school after we finished our 100-day pledge so it was not an issue for us.
        PS - We sometimes do cream cheese and jelly sandwiches as well.

      • Amy says

        February 27, 2012 at 1:18 pm

        I have a nut allergic child and I use Sunbutter Organic Sunflower butter - Its ingredients are only Sunflower seeds - no sugar, although, admittedly it does taste a bit different than the one with sugar.

        I just bought a bunch of pumpkin seeds and some pumpkin seed oil to grind up to make butter. I have no idea if it will work, but with a nut allergic child you try lots of new things.

      • Theresa says

        February 27, 2012 at 1:23 pm

        I must have been posting about Sunbutter at the same time..I've made nut and seed butters in my vitamix that were great.

      • Theresa says

        February 27, 2012 at 1:20 pm

        The brand 'Sunbutter' makes an unsweetened organic sunflower butter.

    • 100 Days of Real Food says

      February 07, 2012 at 4:29 pm

      Here are some answer!
      1 - plain carbonated water is okay
      2 - vitamins are okay although we personally don't take any ourselves (Michael Pollan covers this topic in his book In Defense of Food)
      3 - I think a lettuce mix would be fine...we made the 5-ingredient rule just to draw the line somewhere

      good luck!

      Reply
  4. Kathy says

    January 31, 2012 at 4:39 pm

    Found your website via Pinterest. Love it. My husband and I are going as close to 100% processed free as we can.

    Reply
  5. Kristel Surcon says

    January 31, 2012 at 10:18 am

    Thanks for this site Lisa! I am starting to get our family healthier, and making baby steps in the process. While I am not ready to completely go 100% real, I love everything about your site and will use most of the recipes. I love your tips on picky eaters as I have 3 very very picky daughters (7,4,2), which exhaust me every single day. I never really learned to cook, but in the past month I have been making granola bars, oatmeal cookies, and muffins for snacks and desert and have not allowed processed cookies, etc. I feel I am on the right path. I just wanted to praise you for your choice and your site and to let you know that I will be visiting often.

    Reply
  6. Hillary says

    January 28, 2012 at 2:35 pm

    Only eat organic soy. 91% of all soy is genetically engineered which can lead to all sorts of bad things. Watch Food Inc.It is so sad how they can take food that is supposed to wholesome and nutritious and turn into something that is pretty much toxic. You think you are making smart choices, but because they don't label foods, you really have no idea what you are eating.

    Reply
  7. Beth says

    January 26, 2012 at 12:41 pm

    We have a 13-month old and I cringe at the processed stuff we feed him (even in teeny tiny amounts, like veggie sausages and graham crackers).
    I would like to try the 10-day pledge, but my issue is that we keep Kosher. I don't know how much this would impact my food selection abilities. Has anyone experienced this?

    Reply
  8. Ien in the Kootenays says

    January 21, 2012 at 12:45 am

    Nice blog, but it made me feel ancient. We have just always lived this way....

    Reply
  9. Ashley says

    January 17, 2012 at 7:45 pm

    What do you think about maple sugar? I've never used it but have started seeing it in recipes.

    Reply
    • 100 Days of Real Food says

      January 18, 2012 at 11:26 am

      It's probably a little better (less processed) than regular sugar, but no matter what sweetener you choose it should be used in moderation.

      Reply
  10. Ashley says

    January 17, 2012 at 1:41 pm

    I'm switching over to real food and was curious about your thoughts regarding canned tuna.

    Reply
    • 100 Days of Real Food says

      January 17, 2012 at 4:35 pm

      If you can find wild-caught tuna that would be a good choice...check out http://www.wildplanetfoods.com/

      Reply
      • Ashley says

        January 17, 2012 at 4:40 pm

        Thanks so much! Love this website so much and your recipes are fantastic. Appreciate you sharing this with everyone.

  11. Bobi says

    January 15, 2012 at 12:28 pm

    OOps, Sorry! Just saw the answer :)

    Reply
  12. Bobi says

    January 15, 2012 at 12:25 pm

    I'm interested in the 100 day pledge for my family and curious about coffee. I like to drink two small mugs of coffee in the morning and usually add flavored creamer which is not natural at all. The alternative I would think would be milk and sugar but since you don't allow sugar, what would you use to sweeten coffee? Thanks!

    Reply
  13. Cassandra says

    January 14, 2012 at 10:22 am

    I was so excited to find your website and I can't wait to get started on changing my diet! I am a little confused about cheese though. I am unsure of what kind of cheese is considered to be a whole food. I'm sure the processed sliced "cheese products" are not but what about things that pre-shredded cheddar or mozzarella? (Like Sargento) Or the packaged hunks of cheese that they have such a great selection of at Earth Fare?

    Reply
    • 100 Days of Real Food says

      January 17, 2012 at 12:32 pm

      For cheese you want to go for blocks as opposed to pre-shredded (due to the anti-caking agent that's added to the shredded stuff). Also, organic is best and cheese that's made from grass-fed cows would be ideal (if you can find it). I hope that helps!

      Reply
  14. Teresa (TreeBW) says

    January 11, 2012 at 1:34 am

    Sorry if this is a re-post, but I dont see my question!
    Is it ok to eat a product with more than 5 ingredients if all of the ingredients are natural? I recently found Field Roast 'meats' and like them as a protein source. (I am a vegetarian that is allergic to soy)

    Here are the ingredients:
    Ingredients: Vital wheat gluten, organic expeller pressed palm fruit oil, filtered water, garlic, expeller pressed safflower oil, tomato paste, onions, carrots, celery, naturally flavored yeast extract, mushrooms, onion powder, barley malt, dried red bell pepper, black pepper, sea salt, spices, irish moss (sea vegetable) extract, balsamic vinegar, shitake mushrooms, porcini mushroom powder and yellow pea flour.

    Reply
  15. Teresa (TreeBW) says

    January 11, 2012 at 1:31 am

    Hi there, I am starting the challenge in a couple of days but have a question:
    I recently found a fake meat product made from grains which does include more than 5 ingredients, but they are all good ingredients, is this ok for a protein source? Here are the ingredients...I am not sure what the yeast extract is naturally flavored with, but I would assume it may be ok?:

    Field Roast brand.

    Ingredients: Vital wheat gluten, organic expeller pressed palm fruit oil, filtered water, garlic, expeller pressed safflower oil, tomato paste, onions, carrots, celery, naturally flavored yeast extract, mushrooms, onion powder, barley malt, dried red bell pepper, black pepper, sea salt, spices, irish moss (sea vegetable) extract, balsamic vinegar, shitake mushrooms, porcini mushroom powder and yellow pea flour.

    Reply
    • Teresa (TreeBW) says

      January 11, 2012 at 1:37 am

      Sorry- I just found my double post!
      Also, just read above and saw the answer to this question!
      Sorry again!
      Teresa

      Reply
    • 100 Days of Real Food says

      January 11, 2012 at 12:38 pm

      Wheat gluten is not the "whole grain" from wheat so the first ingredient is refined and therefore against the rules.

      Reply
      • Teresa (TreeBW) says

        January 11, 2012 at 11:05 pm

        Wow...I didnt even realize! This will be good for me!
        Thanks for your help!

  16. wahsdarb says

    January 09, 2012 at 11:26 pm

    Is it okay to use those drink packets for water??

    like crystal light?

    Reply
    • 100 Days of Real Food says

      January 10, 2012 at 9:53 am

      Definitely not...those drink packets include sweeteners (among other things) that don't follow our real food rules.

      Reply
  17. suda says

    January 07, 2012 at 12:00 pm

    the brand of pasta is Allegra...the ingredients is 100% durum wheat and semolina....is this a "yes" or "no" product....thank you

    Reply
    • 100 Days of Real Food says

      January 11, 2012 at 6:53 pm

      It would be a "yes" if the only ingredient were "100% durum whole wheat" ...unfortunately semolina is refined.

      Reply
  18. Try This Out says

    January 05, 2012 at 7:23 am

    You really make it appear really easy with your presentation but I to find this topic to be actually something which I believe I would never understand. It seems too complex and extremely large for me. I am looking forward for your subsequent submit, I will attempt to get the hold of it!

    Reply
  19. Aimee says

    January 03, 2012 at 8:39 am

    This website is amazing! I stumbled upon it through a pinterest post and am so glad I did. Thank you, thank you for putting all this information in one place!

    Reply
  20. Pam says

    January 01, 2012 at 7:11 pm

    I'm thinking of starting this pledge, but my main obstacle is the sugar aspect. The thought of using maple syrup or honey in my coffee sounds gross. Any suggestions?

    Reply
    • 100 Days of Real Food says

      January 11, 2012 at 3:35 pm

      Try some of the homemade coffee creamers from Deliciously Organic: http://deliciouslyorganic.net/homemade-coffee-creamer/

      Reply
  21. IdalynSpina says

    December 27, 2011 at 10:38 pm

    Lisa,
    I just happen to come across your site, and must say i love it! We are in Canada however, and I've been trying to find out if there is anywhere in ontario where you can actually purchase fresh milk from farms.
    I was also curious to know if "whey protien" powder would be acceptable within the rules...

    Reply
    • Tamara says

      January 03, 2012 at 9:57 pm

      I was already putting locally grown honey in my coffee (trying to help with allergies), its actually very good.

      Reply
    • 100 Days of Real Food says

      January 04, 2012 at 10:13 pm

      To search for local farms try eatwild.com and/or localharvest.org...hopefully they offer some Canadian resources! Also, if you are looking to add extra protein try nuts as a snack or try putting nut butter in a smoothie.

      Reply
  22. Becca says

    December 27, 2011 at 8:39 am

    Are there any exceptions to the 5 ingredient rule? I love Bob's Red Mill Muesli (11 ingredients) and Amy's Organic Chili (13 ingredients). The ingredients are all real foods - whole grains, nuts, dried fruits, organic veggies and spices, etc. - so would these be an exception or should I avoid them completely? If I took (i.e. had) the time to make them myself, they'd contain all the same ingredients...

    Reply
    • 100 Days of Real Food says

      December 27, 2011 at 10:01 pm

      The 5-ingredient rule was just to draw the line somewhere especially with so many different people following along...so that is up to you how you want to proceed with those products!

      Reply
  23. Stacey says

    December 26, 2011 at 8:54 pm

    I try to eat by http://www.deflame.com
    No grain but wild or brown rice.
    No sugar except honey, pure maple syrup, or Stevia.
    Only veggies, fruit, grass fed beef.
    Nothing processed.
    Stay on the outside of the grocery store..
    Eggs, butter, yogurt, meat, fruits, and veggies.

    Reply
  24. Matt says

    December 24, 2011 at 8:49 am

    My wife Pinterest this and we plan to do the 10 day plan. (Thanks, no more Braums Jalepeno burgers (smile)).

    I wanted to also post an article on GeoEngineering and What they are Spraying, since it also deals with pollutants in the air and on our crops.

    http://getridoftoxins.com/?p=357

    Reply
  25. sam lan says

    December 20, 2011 at 12:14 pm

    Hi your website is so helpful. Wanted to start eating healthy again and just pledge for the 10 day challenge. Feeling motivated!

    Reply
  26. macam mana nak kurus says

    December 17, 2011 at 1:28 am

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    Reply
  27. courtney says

    December 09, 2011 at 9:16 pm

    hi! I love your site, and am so happy to see so many people responding positively to it! I myself am Paleo, and eat whole, natural foods exclusively. I'd love you to check out Wildtree. We are an all-natural food company that specializes in grapeseed oil, dressings, marinades, and culinary blends. Our products are additive, preservative, msg, HFCS, dye, and nut free. While we do offer packaged meal starters that are spice, vegetable, and rice blends, we also offer the most wonderful spice blends and flavor infused oils that fit right in to your challenge. Please let me know if you'd like to try any of our products.
    Cheers to a healthy kitchen!
    Best,
    Courtney

    Reply
  28. Azure says

    December 05, 2011 at 5:56 pm

    Thanks for such great information! We have been slowly reducing processed foods for a couple of years, but this is just the jolt we need to kick them for good!

    For those asking about sandwich toppers, we like to use guacamole or toasting them with a little cheese gives them good moisture, too!

    Reply
  29. Dana says

    December 04, 2011 at 2:53 pm

    I'm lactose intolerant and usually do soy, but since I found out it has been linked to breast cancer, I want a different alternative. Will Rice or Almond milk fall into the non-processed category? Love your site btw!

    Reply
    • Audry says

      December 14, 2011 at 11:25 am

      According to the clean-eating diet, Almond Milk is not considered processed. It is used in place of regular milk.

      Reply
    • Melissa says

      December 16, 2011 at 12:04 pm

      I use coconut milk. SoDelicious is a great brand. They make ice cream, too. When I was diagnosed with massive amounts of food allergies, coconut products like coconut oil and coconut milk were absolute lifesavers. I get raw coconut oil and use it as a substitute for butter when cooking.

      Reply
  30. amanda says

    December 02, 2011 at 9:50 am

    has anyone got the "yonannas" whole fruit "ice cream" maker. It makes whole fruit into ice cream. I have seen it just recently advertised on tv to be in stores this season. I was thinking of getting one for xmas for the family. We LOVE our ice cream, but if it could be made out of bananas and other fruits we'd buy it!

    Reply
    • erin says

      December 04, 2011 at 8:34 am

      We use our food processor to make ice cream with fruit. We freeze bananas and put them in with a little peanut butter, plain yogurt and berries. It is perfect!

      Reply
  31. amanda says

    December 01, 2011 at 8:40 pm

    I follow the "Clean Eating" from Tosca Reno's books. Here's my grocery list this week:

    Ezekiel bread
    Avocado's
    Kashi cereal
    Ak-Nak crackers
    Brown rice cakes
    Expeller pressed olive oil
    Frozen chicken breasts
    Spinach
    Dark choco chips
    Spelt flour
    Whole wheat flour
    Egg whites
    Apples,mango, kiwi
    frozen fruit
    Jay Robb's egg white protein powder in vanilla w/stevia
    Sweet potatoes
    Grilled chicken breasts (in bag)
    Locally grown/processed lean ground beef
    Whole wheat noodles/pita/lavash
    Brown rice Mai fun noodles
    Spaghetti sauce Newman's own

    Reply
  32. amanda says

    December 01, 2011 at 8:23 pm

    also, for the risotto question. Lundberg farms just got a new product on shelves, brown rice couscous. In various flavors. You can also use their brown short grain rice for this purpose. I found them at Kroger.

    Reply
  33. amanda says

    December 01, 2011 at 8:21 pm

    You can make your own chocolate, by over a double boiler or metal pan over a pan of boiling water, melt coconut oil, stevia, and raw or dark cacao or cocoa. Put in mini cupcake wrappers and freeze for a bit till hard.

    Reply
  34. Athina says

    December 01, 2011 at 6:52 am

    Great to find your page. I've just finished reading 'Eat Your Heart Out' about the far-reaching affects of the food business, written by Felicity Lawrence and am about to start 'Not on the Label'. Have you read these? Thank you for your hard work here - it's a message that needs to be spread far and wide.

    Reply
  35. luxury crackers says

    November 29, 2011 at 8:01 pm

    Excellent issues altogether, you simply received a new reader. What would you suggest about your put up that you simply made a few days in the past? Any sure?

    Reply
  36. Lindsey A says

    November 28, 2011 at 11:52 pm

    I stumbled upon your website/blog when looking for Whole Food Snacks. I'm so glad to have found a community out here as I begin a whole foods change as well!

    Reply
  37. Joanna says

    November 28, 2011 at 3:08 pm

    Hello, My husband and I are going to start the 10-day challenge starting with dinner this evening and I am working up a meal plan for the next 10 days. I love risotto but abrio rice is white rice, do you have any suggestions for a alternative? Also what about sandwich "toppings" such a mayo and mustard. I am assuming that they are processed but what do you find works? Thank you!!

    Reply
    • 100 Days of Real Food says

      December 02, 2011 at 10:49 pm

      For risotto we just use brown rice and it works great! I recommend the "instant" variety (which is still 100% whole grain) because it doesn't take as long. Also for sandwich toppings there are some simple mustard options available, but for mayo you'll have to make your own (or skip it). Good luck!

      Reply
  38. Lorie says

    November 23, 2011 at 5:42 pm

    We also have a wheat, dairy and egg allergy so we do most of the guidelines already listed here. We don't follow the guidelines for sugar as I already have to alter recipes so much to deal with the allergies.
    Paige asked if rice flour is okay. I would assume it is okay to use rice flour, according to these guidelines, as long as it is brown rice flour. Check out other things such as quinoa, amaranth, barley or other gluten free grains that would work.

    Reply
    • wynter Dawn says

      December 26, 2011 at 8:29 pm

      I am concerned that you listed barley in your list of gluten free grains. It is not gluten free and neither is spelt. Just wanted to let you know..=)

      Reply
  39. Jenny says

    November 23, 2011 at 7:10 am

    First of all, thank you for taking the time to put out all the information you do; I love reading your blog and I admire what you've done for your family and followers. Second, I want to start this with my husband after the Thanksgiving holiday, and I am wondering if you have any thoughts on whey (or other) protein powders/drinks? We tend to use those at least 5 days a week as well as various protein bars before/after workouts.

    Reply
    • amanda says

      December 01, 2011 at 8:27 pm

      I just bought at Kroger Jay Robb's egg white protein vanilla powder. It is sweetened with Stevia and all natural and clean. It was 22$

      Reply
    • 100 Days of Real Food says

      December 02, 2011 at 10:31 pm

      I am not so sure about "protein powders" (what are the ingredients?), and I think there are different types of whey (more processed vs. more natural). For protein drinks how about something like this instead (you could throw in some spinach too)?
      https://www.100daysofrealfood.com/2010/06/11/recipe-pbj-smoothie/
      https://www.100daysofrealfood.com/2011/07/18/recipe-peanut-butter-banana-smoothie/

      Reply
    • Mirphy says

      December 12, 2011 at 10:13 am

      I have read that most all protein bars and "muscle powders" are made from processed soy proteins which can actually be bad for you, especially if eaten daily.

      Reply
  40. Lindsey says

    November 15, 2011 at 11:19 pm

    I did a no-processed foods challenge and the rules were stricter than yours. This challenge didn't allow any dairy, pasta or bread. Quite frankly, I like that yours allows for these items! But what is your reasoning for qualifying these as non-processed?

    I am interested in reading Michael Pollon's "In defense of food." My questions may be answered there...

    Reply
    • 100 Days of Real Food says

      November 30, 2011 at 12:53 pm

      Yes, I think reading his book would be helpful if you want to get into the details. I see no reason for organic whole-grain pasta made one ingredient to not be eaten during a whole food challenge.
      PS - Ours was a "real food" not "raw food" pledge

      Reply
      • Lindsey says

        December 08, 2011 at 9:36 am

        I have looked for pasta with only one ingredient and cannot find it. Is there a specific brand that you buy?

        I have since read the book, and watched the movie Food, Inc. I highly recommend it for anyone who wants to know why eating real simple food is important.

      • 100 Days of Real Food says

        January 02, 2012 at 1:09 pm

        Here's an example of what I can find at Earth Fare: http://www.amazon.com/bionaturae-Organic-Whole-Spaghetti-16-Ounce/dp/B001IZM7QQ?tag=knowledgepdco-20
        Here's another, but this one is not organic: http://www.amazon.com/Heartland-Whole-Wheat-Penne-13-25-Ounce/dp/B00260357W?tag=knowledgepdco-20

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